Sales intelligence and marketing automation are becoming more and more important because of the highly competitive business industry and the rise of startups.There are so many areas to tap into- social media, news, job portals, etc. that manual sales effort are just not enough, which is why automation is serving as an ideal solution. Another…
Sales and marketing usually go hand in hand, serving as two of the strongest pillars on which every business stands. However, due to their similarities, it can be difficult to tell them apart. The only way to learn about the difference between sales and marketing is by focusing at their cores. That’s where they cease…
When it comes to sales leads, what do you value the most – quality or quantity? If your affirmation goes with the latter then you can count yourself among the majority of the managers who share the same belief. It is not hard to understand why most companies focus on numbers rather than the results.…
Most of the prominent companies agree that Artificial Intelligence is the future for sales and marketing, as reported by Enrique Dans who wrote for Forbes recently. It shouldn’t come as a surprise when the tech giants are already researching and improving their proprietary AI products. Take Google, for example. Its iconic “Google Brain” is a…