How do I Acquire more Customers? This is the one question that plagues the mind of all business owners and marketing managers alike. Customers are the lifeblood of your business and it is indeed not easy to grow their base. You may not be sure about which lead generation tactics to use in order to…
The world is changing at a mind boggling pace, and technological innovation has been at the heart of it. After the influx of game-changing computational abilities at the fingertips of the populace, the future now lies in the hands of new-age technologies like Artificial Intelligence, Automation, and Analytics. Automation has been at the forefront of…
Now that we have covered the basics of Email Marketing in the first blog, let’s move on to the next blog in the series that further covers why email marketing is so crucial for every business today. Types of Emails Depending upon the target audience and the aim of the email marketing campaign, many types…
Email Marketing is crucial to master for every business owner in today’s digital world. One of the initial steps to implement it is learning how to build an email list, which may seem like a daunting task at first. But once you get the ball rolling, a comprehensive email list is one of the best…
Sales intelligence and marketing automation are becoming more and more important because of the highly competitive business industry and the rise of startups.There are so many areas to tap into- social media, news, job portals, etc. that manual sales effort are just not enough, which is why automation is serving as an ideal solution. Another…
Sales and marketing usually go hand in hand, serving as two of the strongest pillars on which every business stands. However, due to their similarities, it can be difficult to tell them apart. The only way to learn about the difference between sales and marketing is by focusing at their cores. That’s where they cease…
When it comes to sales leads, what do you value the most – quality or quantity? If your affirmation goes with the latter then you can count yourself among the majority of the managers who share the same belief. It is not hard to understand why most companies focus on numbers rather than the results.…
Most of the prominent companies agree that Artificial Intelligence is the future for sales and marketing, as reported by Enrique Dans who wrote for Forbes recently. It shouldn’t come as a surprise when the tech giants are already researching and improving their proprietary AI products. Take Google, for example. Its iconic “Google Brain” is a…
The responsibilities that lie within the sales team of every business is of utmost significance. Their contribution to the company simply cannot be overlooked. After all, what good is a business where there are no clients to do business with? Whether it is for the better or worse, technology has changed everything about lead generation.…
The average modern customer is well informed and smart. Long gone are the days when information was scarce, and selling was easy. Today, a customer has a variety of sources to learn about a particular product or service. Blogs, websites, videos, reports – The internet is replete with a large variety of resources. So, how…